What if loving a brand also meant wanting to work for it? In Mauritius, the brands that win over consumers’ hearts are increasingly the same ones that people aspire to join as employees. Our latest Top Brand Mauritius study sheds light on how corporate reputation is built today—not just through products, but through values, authenticity, and the ability to attract and retain talent.

The Most Attractive Employers

So, which companies are considered the best places to work in Mauritius? MCB ranks first, praised for its structured environment, competitive pay, and benefits. IBL takes second place, surprising many by outpacing Rogers and ENL.

What sets IBL apart is the perception that it treats employees with respect, offers career development, supports internal mobility, and carries a sense of accessible prestige. While MCB reassures with stability, IBL appeals through diversity, human dynamics, and growth opportunities. Together, they show that Mauritians are looking for both security and meaning at work.

Sustainability as a Reputation Driver

Sustainability has become an essential dimension of brand reputation. IBL leads the way, followed by ENL and Made in Moris. PhoenixBev stands out as the only large-scale consumer brand in the top 5—proving that sustainability and mass consumption can go hand in hand.

IBL’s reputation rests on a holistic approach, balancing social, environmental, and economic commitments. ENL, meanwhile, is associated with tangible initiatives such as waste recovery and beach cleanups.

Heritage: Brands as Collective Memory

Some brands transcend commerce to become part of Mauritius’ cultural and emotional fabric.

Phoenix holds first place for heritage value, confirming its status as an emblematic, cross-generational brand.

MCB and Apollo also benefit from deep cultural roots, tied to daily routines and family stories.

Others, like Mayil and Mauritius Telecom, demonstrate that heritage can also form around essentials like food or connectivity. Heritage is not only about age—it’s about staying relevant in people’s lives, generation after generation.

Building Reputation Through Action and Coherence

The findings are clear: brand preference can no longer be separated from corporate image. Trust, sustainability, local pride, social responsibility, and employer appeal all feed into reputation.

The brands that stand out are not those with the slickest corporate stories, but those that live their story authentically, every day. It’s no longer about glossy storytelling but about coherence between words and actions.

One major development to watch is the merger of ENL and Rogers into ER, which could reshape perceptions of trust, sustainability, and employer attractiveness in the coming year.

Ultimately, companies that want to win both hearts and talent must embrace an integrated vision—one that puts people, values, and territory at the center. Playing the cards of sincerity, engagement, and collective storytelling is not just good branding; it is the key to long-term relevance and admiration.