{"id":24421,"date":"2024-05-23T14:30:09","date_gmt":"2024-05-23T14:30:09","guid":{"rendered":"https:\/\/www.analysis.ms\/comment-evaluer-la-position-de-sa-marque-sur-son-marche\/"},"modified":"2024-05-26T06:38:03","modified_gmt":"2024-05-26T06:38:03","slug":"comment-evaluer-la-position-de-sa-marque-sur-son-marche","status":"publish","type":"post","link":"https:\/\/www.analysis.ms\/fr\/comment-evaluer-la-position-de-sa-marque-sur-son-marche\/","title":{"rendered":"Comment \u00e9valuer la position de sa marque sur son march\u00e9 ?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:140px;--awb-margin-top-small:80px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;--awb-font-size:50px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:50;line-height:1.2;\"><strong>Rapport Brand and CX: Comment \u00e9valuer la position de sa marque sur son march\u00e9 ?<\/strong><\/h2><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:20px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:0px;--awb-margin-left-small:0px;--awb-font-size:30px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:30;line-height:1.36;\">Les rapports Brand and CX proposent chaque ann\u00e9e une analyse approfondie de la sant\u00e9 des marques sur 6 secteurs d\u2019activit\u00e9. Les indicateurs mesur\u00e9s pour toutes les marques du secteur sont\u00a0: la notori\u00e9t\u00e9, le Mindshare, le Brand Equity, le NPS (Net Promoter Score), ou encore le score d&rsquo;exp\u00e9rience client.<\/h4><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color3);border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:0px;--awb-margin-left-small:0px;--awb-font-size:18px;\"><h6 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:18;--minFontSize:18;line-height:1.5;\">23 mai 2024<\/h6><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:15px;--awb-text-color:#999999;\"><div class=\"fusion-text fusion-text-1\"><\/div>\n<p>Pour aller plus loin :<\/p>\n<\/div>\n<div class=\"fusion-text fusion-text-3\"><p>Pour aller plus loin :<\/p>\n<\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"#footer_contact\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">TELECHARGER LE RAPPORT MINDSHARE <\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last\" style=\"--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-content-alignment:justify;--awb-font-size:22px;--awb-text-transform:none;--awb-margin-bottom:20px;\"><p>Chaque ann\u00e9e les rapports rapport sont mis \u00e0 jour, interrogeant les consommateurs mauriciens de 6 \u00a0diff\u00e9rents march\u00e9, allant des banques aux cha\u00eenes h\u00f4teli\u00e8res. C\u2019est ainsi que depuis 3 ans, les marques peuvent suivre les tendances et les dynamiques actuelles dans leur secteur et adapter leur strat\u00e9gie marketing et communication.<\/p>\n<p>Nous partageons ici des extraits des 6 rapports publi\u00e9s en 2023. Le rapport s\u2019int\u00e9resse \u00e0 un seul indicateur, mais un indicateur puissant, <strong>le MindShare,<\/strong> qui permet de mesurer quelles sont les forces en pr\u00e9sence dans ces 6 secteurs.<\/p>\n<ul>\n<li>Les banques<\/li>\n<li>Les assurances<\/li>\n<li>L\u2019\u00c9nergie<\/li>\n<li>La Restauration rapide<\/li>\n<li>Les H\u00f4pitaux priv\u00e9s<\/li>\n<li>Les hotels<\/li>\n<\/ul>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#d9dddc;border-color:#d9dddc;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(0,0,0,0.08);--awb-flex-wrap:wrap;\" id=\"footer_contact\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_5 1_5 fusion-one-fifth fusion-column-first\" style=\"--awb-bg-size:cover;width:20%;width:calc(20% - ( ( 4% + 4% ) * 0.2 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_3_5 3_5 fusion-three-fifth\" style=\"--awb-bg-size:cover;width:60%;width:calc(60% - ( ( 4% + 4% ) * 0.6 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:0px;--awb-margin-left-small:0px;--awb-font-size:22px;\"><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:22;--minFontSize:22;line-height:1.36;\"><p style=\"text-align: center;\">Pour t\u00e9l\u00e9charger la copie de votre rapport merci de remplir ce formulaire<\/p><\/h4><\/div><iframe aria-label='Download - Mindshare report ' frameborder=\"0\" style=\"height:500px;width:99%;border:none;\" data-src='https:\/\/forms.zohopublic.com\/analysishouse\/form\/DownloadGenZExecutiveSummary\/formperma\/nY2cUl8NTlqrUn1QAUSF4UqP8hRVdziPscE5OOSydhI' src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_5 1_5 fusion-one-fifth fusion-column-last\" style=\"--awb-bg-size:cover;width:20%;width:calc(20% - ( ( 4% + 4% ) * 0.2 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":24756,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[32,49,61,19,27],"tags":[108,103,74,109,110],"class_list":["post-24421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-behaviour-fr","category-market-intelligence-fr","category-mauritius-fr","category-non-classifiee","category-publication-fr","tag-brand-awareness-fr","tag-branding-fr","tag-confiance-confidence-consommateur-consumer-behaviour-comportement-mauriciens-consommation-covid19-tendances-trends-fr","tag-customer-experience-fr","tag-mindshare-fr"],"_links":{"self":[{"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/posts\/24421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/comments?post=24421"}],"version-history":[{"count":5,"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/posts\/24421\/revisions"}],"predecessor-version":[{"id":24783,"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/posts\/24421\/revisions\/24783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/media\/24756"}],"wp:attachment":[{"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/media?parent=24421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/categories?post=24421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/tags?post=24421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}