{"id":12059,"date":"2021-02-25T07:28:58","date_gmt":"2021-02-25T07:28:58","guid":{"rendered":"https:\/\/www.analysis.ms\/le-local-devient-une-motivation-dachat\/"},"modified":"2021-04-26T03:20:38","modified_gmt":"2021-04-26T03:20:38","slug":"le-local-devient-une-motivation-dachat","status":"publish","type":"post","link":"https:\/\/www.analysis.ms\/fr\/le-local-devient-une-motivation-dachat\/","title":{"rendered":"CHANGEMENT 2 : Le local devient une motivation d&rsquo;achat"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-align-content-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:80px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-1\"><h3>2021 : Evolution des comportements des Mauriciens<\/h3>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:0px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.16;\"><h2>CHANGEMENT 2 : Le local devient une motivation d&rsquo;achat<\/h2><\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><p><strong>Le rapport des Mauriciens au local et au d\u00e9veloppement durable \u00e9volue positivement : le Mauricien est conscient et devient acteur !<\/strong><\/p>\n<p>Aujourd\u2019hui c\u2019est <strong>1 Mauricien sur 2 <\/strong>qui fait attention \u00e0 l\u2019origine des produits. Ce chiffre est en progression depuis le d\u00e9but de l\u2019ann\u00e9e 2020. Il semblerait que les Mauriciens consid\u00e8rent le local alors qu\u2018auparavant, ils lui pr\u00e9f\u00e9raient souvent les produits \u00e9trangers qu\u2019ils jugeaient de meilleure qualit\u00e9. L\u2019achat local est avant tout un acte solidaire pour soutenir l\u2019\u00e9conomie et l\u2019emploi. Il est d\u2019ailleurs convaincu que ses actions peuvent changer le monde dans lequel il vit.<\/p>\n<\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"554\" title=\"shutterstock_669723091\" data-src=\"https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/10\/shutterstock_669723091-800x554.jpg\" alt class=\"img-responsive wp-image-11399 lazyload\" data-srcset=\"https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/10\/shutterstock_669723091-200x139.jpg 200w, https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/10\/shutterstock_669723091-400x277.jpg 400w, https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/10\/shutterstock_669723091-600x416.jpg 600w, https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/10\/shutterstock_669723091-800x554.jpg 800w, https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/10\/shutterstock_669723091-1200x831.jpg 1200w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/554;\" \/><\/span><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-3\"><h3><strong>Lokal is beautiful ? \u00a0<\/strong><\/h3>\n<p><strong>Oui, si les entreprises s\u2019y mettent. Favoriser la production locale devrait \u00eatre la priorit\u00e9 pour les entreprises et les marques, selon les Mauriciens, quel que soit leur profil.<\/strong><\/p>\n<p>Les Eco Warrior sont quasi unanimes sur ce point avec 82% qui souhaitent que cet effort soit r\u00e9alis\u00e9 de la part du priv\u00e9. Le prix est le second enjeu d\u2019importance pour presque 6 Mauriciens sur 10 et 70% des concern\u00e9s qui sont tr\u00e8s sensibles au prix et \u00e0 la gestion du budget.<\/p>\n<p>Pour confirmer ce changement dans les comportements de consommation et d\u2019achat, les promesses faites et\/ou les attentes des consommateurs devront \u00eatre tenues ou entendues. Les emplois devront \u00eatre conserv\u00e9s, les prix devront rester comp\u00e9titifs et abordables pour tous et la qualit\u00e9 devra \u00eatre au rendez-vous. Ce contexte peu ordinaire devrait finalement acc\u00e9l\u00e9rer les changements vers une offre consommateur respectueuse de l\u2019emploi et de meilleure qualit\u00e9.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-alignleft\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"#footer_contact\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Get in touch<\/span><\/a><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-widget fusion-widget-element fusion-widget-area fusion-content-widget-area wpWidget-1 wp_widget_media_image\" style=\"--awb-fusion-border-size:0px;--awb-fusion-border-style:solid;\"><div class=\"widget widget_media_image\"><div style=\"width: 160px\" class=\"wp-caption alignnone\"><img decoding=\"async\" width=\"150\" height=\"150\" data-src=\"https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/04\/Virginie-150x150.png\" class=\"image wp-image-10768  attachment-thumbnail size-thumbnail lazyload\" alt=\"virginie villeneuve\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;max-width: 100%; height: auto;\" data-srcset=\"https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/04\/Virginie-66x66.png 66w, https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/04\/Virginie-150x150.png 150w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><p class=\"wp-caption-text\">Virginie Villeneuve,<br \/>\nKantar Consulting<\/p><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:0px;--awb-margin-left-small:0px;--awb-font-size:18px;\"><h6 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:18;--minFontSize:18;line-height:1.5;\">f\u00e9vrier 25, 2021<\/h6><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:25px;margin-bottom:25px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"312\" height=\"403\" title=\"futurelifecover\" data-src=\"https:\/\/www.analysis.ms\/wp-content\/uploads\/2021\/02\/futurelifecover.png\" alt class=\"img-responsive wp-image-11615 lazyload\" data-srcset=\"https:\/\/www.analysis.ms\/wp-content\/uploads\/2021\/02\/futurelifecover-200x258.png 200w, https:\/\/www.analysis.ms\/wp-content\/uploads\/2021\/02\/futurelifecover.png 312w\" data-sizes=\"(max-width: 800px) 100vw, 312px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 312px; --smush-placeholder-aspect-ratio: 312\/403;\" \/><\/span><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:45px;--awb-padding-right:48px;--awb-padding-bottom:24px;--awb-padding-left:51px;--awb-margin-top:35px;--awb-margin-bottom:50px;--awb-background-color:#cccccc;--awb-flex-wrap:wrap;\" id=\"footer_contact\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#3a3a3a;--awb-margin-bottom:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:36px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:36;line-height:1.2;\">Plus d&rsquo;informations<\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p>Recevez gratuitement le livret Future Life<\/p>\n<\/div><iframe frameborder=\"0\" style=\"height:500px;width:99%;border:none;\" data-src='https:\/\/forms.zohopublic.com\/analysishouse\/form\/KantarDownloadFutureLifeBooklet\/formperma\/pjSCRtww581W2PlAo6LKaqx6tOicSIE93E3iC5fHSxs' src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":11399,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[32,26,49,48,37,27,28,35,38],"tags":[],"class_list":["post-12059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-behaviour-fr","category-featured-fr","category-market-intelligence-fr","category-market-research-society-business-fr","category-marketing-fr","category-publication-fr","category-research-fr","category-retail-fr","category-workshop-fr"],"_links":{"self":[{"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/posts\/12059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/comments?post=12059"}],"version-history":[{"count":1,"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/posts\/12059\/revisions"}],"predecessor-version":[{"id":12061,"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/posts\/12059\/revisions\/12061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/media\/11399"}],"wp:attachment":[{"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/media?parent=12059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/categories?post=12059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/tags?post=12059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}