{"id":10779,"date":"2020-04-29T13:06:36","date_gmt":"2020-04-29T13:06:36","guid":{"rendered":"https:\/\/www.analysis.ms\/?p=10779"},"modified":"2020-05-19T07:58:13","modified_gmt":"2020-05-19T07:58:13","slug":"recovery-marketing-road-map","status":"publish","type":"post","link":"https:\/\/www.analysis.ms\/fr\/recovery-marketing-road-map\/","title":{"rendered":"Recovery marketing road map"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:#3a3a3a;--awb-margin-top:140px;--awb-margin-top-small:80px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;--awb-font-size:4em;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:;font-size:1em;--fontSize:72;line-height:1.18;\">Recovery marketing road map &#8211; Post lockdown<\/h1><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-alignleft\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"#footer_contact\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Plus d&rsquo;informations<\/span><\/a><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:25px;margin-bottom:30px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-widget fusion-widget-element fusion-widget-area fusion-content-widget-area wpWidget-1 wp_widget_media_image\" style=\"--awb-fusion-border-size:0px;--awb-fusion-border-style:solid;\"><div class=\"widget widget_media_image\"><div style=\"width: 160px\" class=\"wp-caption alignnone\"><img decoding=\"async\" width=\"150\" height=\"150\" data-src=\"https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/04\/nathalie-150x150.png\" class=\"image wp-image-10751  attachment-thumbnail size-thumbnail lazyload\" alt=\"nathalie-job-kantar-mauritius-indian-ocean\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;max-width: 100%; height: auto;\" data-srcset=\"https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/04\/nathalie-66x66.png 66w, https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/04\/nathalie-150x150.png 150w, https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/04\/nathalie-200x198.png 200w, https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/04\/nathalie-300x298.png 300w, https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/04\/nathalie.png 379w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><p class=\"wp-caption-text\">Nathalie Job, Growth Strategy<\/p><\/div><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:40px;margin-bottom:45px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-widget fusion-widget-element fusion-widget-area fusion-content-widget-area wpWidget-2 wp_widget_media_image\" style=\"--awb-fusion-border-size:0px;--awb-fusion-border-style:solid;\"><div class=\"widget widget_media_image\"><div style=\"width: 160px\" class=\"wp-caption alignnone\"><img decoding=\"async\" width=\"150\" height=\"150\" data-src=\"https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/04\/Virginie-150x150.png\" class=\"image wp-image-10768  attachment-thumbnail size-thumbnail lazyload\" alt=\"virginie villeneuve\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;max-width: 100%; height: auto;\" data-srcset=\"https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/04\/Virginie-66x66.png 66w, https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/04\/Virginie-150x150.png 150w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><p class=\"wp-caption-text\">Virginie Villeneuve, Brand and Retail Strategy<\/p><\/div><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:0px;--awb-margin-left-small:0px;--awb-font-size:18px;\"><h6 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:18;--minFontSize:18;line-height:1.5;\">29 avril 2020<\/h6><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-alignleft\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"#footer_contact\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Plus d&rsquo;informations<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last\" style=\"--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p>Comment adapter votre <span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); font-weight: var(--body_typography-font-weight); letter-spacing: var(--body_typography-letter-spacing);\">strat\u00e9gie et vos op\u00e9rations <\/span><span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); font-weight: var(--body_typography-font-weight); letter-spacing: var(--body_typography-letter-spacing);\">marketing pour les prochains <\/span><span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); font-weight: var(--body_typography-font-weight); letter-spacing: var(--body_typography-letter-spacing);\">mois ?<\/span><\/p>\n<p>KANTAR vous accompagne dans cette r\u00e9flexion avec des <span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); font-weight: var(--body_typography-font-weight); letter-spacing: var(--body_typography-letter-spacing);\">donn\u00e9es concr\u00e8tes sur le march\u00e9 mauricien.<\/span><\/p>\n<\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"533\" title=\"Preparing fly hot air balloon\" data-src=\"https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/04\/GettyImages-1050498198-800x533.jpg\" alt class=\"img-responsive wp-image-10782 lazyload\" data-srcset=\"https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/04\/GettyImages-1050498198-200x133.jpg 200w, https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/04\/GettyImages-1050498198-400x267.jpg 400w, https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/04\/GettyImages-1050498198-600x400.jpg 600w, https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/04\/GettyImages-1050498198-800x533.jpg 800w, https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/04\/GettyImages-1050498198-1200x800.jpg 1200w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/533;\" \/><\/span><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-2\"><p>4 heures de workshop (approuv\u00e9 par le HRDC) :<\/p>\n<ul>\n<li>\n<p>Comprendre comment la situation de confinement a impact\u00e9 les consommateurs et leurs <span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); font-weight: var(--body_typography-font-weight); letter-spacing: var(--body_typography-letter-spacing);\">habitudes.<\/span><\/p>\n<\/li>\n<li>\n<p>Identifier les touchpoints les plus efficaces : media et retail.<\/p>\n<\/li>\n<li>\n<p>Aligner votre portefeuille de marques et produits pour r\u00e9pondre aux nouvelles attentes des <span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); font-weight: var(--body_typography-font-weight); letter-spacing: var(--body_typography-letter-spacing);\">consommateurs.<\/span><\/p>\n<\/li>\n<li>Co-d\u00e9velopper sur cette base, les grands axes de votre strat\u00e9gie marketing et communication.<\/li>\n<\/ul>\n<p>Le workshop est bas\u00e9 sur des faits et r\u00e9sultats locaux et internationaux. Cette \u00e9tude <span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); font-weight: var(--body_typography-font-weight); letter-spacing: var(--body_typography-letter-spacing);\">nationale a \u00e9t\u00e9 conduite en avril 2020. <\/span><span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); font-weight: var(--body_typography-font-weight); letter-spacing: var(--body_typography-letter-spacing);\">Kantar C19 Barom\u00e8tre a \u00e9t\u00e9 men\u00e9e dans 50 pays y compris Maurice et La R\u00e9union.<br \/><\/span><\/p>\n<p>Vous recevrez une copie gratuite du rapport Covid-19 Barometer Study s&rsquo;il y a un minimum de 15 participants.<\/p>\n<p>Le prix par participant est de Rs 6500 \u00e0 Rs 9500, en fonction du nombre de participants. Les proc\u00e9dures de remboursement aupr\u00e8s de la HRDC sont en cours.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1080\" height=\"450\" title=\"Recovery marketing roadmap\" data-src=\"https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/04\/Recovery-marketing-roadmap.png\" alt class=\"img-responsive wp-image-10715 lazyload\" data-srcset=\"https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/04\/Recovery-marketing-roadmap-200x83.png 200w, https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/04\/Recovery-marketing-roadmap-400x167.png 400w, https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/04\/Recovery-marketing-roadmap-600x250.png 600w, https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/04\/Recovery-marketing-roadmap-800x333.png 800w, https:\/\/www.analysis.ms\/wp-content\/uploads\/2020\/04\/Recovery-marketing-roadmap.png 1080w\" data-sizes=\"(max-width: 800px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/450;\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:45px;--awb-padding-right:48px;--awb-padding-bottom:24px;--awb-padding-left:51px;--awb-margin-top:35px;--awb-margin-bottom:50px;--awb-background-color:#cccccc;--awb-flex-wrap:wrap;\" id=\"footer_contact\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#3a3a3a;--awb-margin-bottom:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:36px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:36;line-height:1.2;\">Plus d&rsquo;informations<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>Pour plus de renseignements sur le workshop, contactez notre \u00e9quipe.<\/p>\n<\/div>[caldera_form id=\"CF5e8b2aa24cc97\"]<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":10788,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[32,26,37,27,28,29,38],"tags":[],"class_list":["post-10779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-behaviour-fr","category-featured-fr","category-marketing-fr","category-publication-fr","category-research-fr","category-society-fr","category-workshop-fr"],"_links":{"self":[{"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/posts\/10779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/comments?post=10779"}],"version-history":[{"count":5,"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/posts\/10779\/revisions"}],"predecessor-version":[{"id":10820,"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/posts\/10779\/revisions\/10820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/media\/10788"}],"wp:attachment":[{"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/media?parent=10779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/categories?post=10779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/tags?post=10779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}