{"id":10372,"date":"2020-04-06T04:32:38","date_gmt":"2020-04-06T04:32:38","guid":{"rendered":"https:\/\/www.analysis.ms\/solutions-audience-insights\/"},"modified":"2023-04-20T06:12:11","modified_gmt":"2023-04-20T06:12:11","slug":"solutions-audience-insights","status":"publish","type":"page","link":"https:\/\/www.analysis.ms\/fr\/solutions-audience-insights\/","title":{"rendered":"Solutions &#8211; Audience Insights"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top:120px;--awb-margin-bottom:20px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.16;\">Audience &amp; Media<\/h1><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-bottom:20px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:28;line-height:1.36;\">Comprendre votre audience pour mieux optimiser vos strat\u00e9gies marketing et communication.<\/h4><\/div><div class=\"fusion-text fusion-text-1\"><p>Avec les besoins individuels en constante \u00e9volution, il est important de conna\u00eetre et de comprendre son audience pour mieux anticiper ce qu&rsquo;ils recherchent. Nos outils vous aident \u00e0 y parvenir et vous donnent un avantage cl\u00e9 lors de la plannification de votre strat\u00e9gie marketing et de communication.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-top:120px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-video fusion-youtube fusion-aligncenter\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 1\" data-src=\"https:\/\/www.youtube.com\/embed\/REGWw5FiRCs?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-margin-bottom:70px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-first\" style=\"--awb-bg-size:cover;width:75%;width:calc(75% - ( ( 4% ) * 0.75 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:34px;--awb-content-font-size:18px;--awb-icon-alignment:right;--awb-hover-color:#f9f9f9;--awb-border-color:#cccccc;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#e5e5e5;--awb-title-color:#999999;--awb-content-color:#4a4e57;--awb-icon-box-color:#ffffff;--awb-toggle-hover-accent-color:#ff5000;--awb-title-font-family:&quot;Quicksand&quot;;--awb-title-font-weight:300;--awb-title-font-style:normal;--awb-title-font-size:30px;--awb-content-font-family:&quot;Quicksand&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-right fusion-toggle-icon-unboxed\" id=\"accordion-10372-1\"><div class=\"fusion-panel panel-default panel-c4dd300f387ea36f4 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_c4dd300f387ea36f4\"><a aria-expanded=\"false\" aria-controls=\"c4dd300f387ea36f4\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-10372-1\" data-target=\"#c4dd300f387ea36f4\" href=\"#c4dd300f387ea36f4\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">PLAN M\u00c9DIA<\/span><\/a><\/h4><\/div><div id=\"c4dd300f387ea36f4\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_c4dd300f387ea36f4\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<div style=\"margin-top: 10px; margin-bottom: 40px;\">\n<p>Malgr\u00e9 l&rsquo;\u00e9volution rapide du paysage m\u00e9diatique, les m\u00e9dias traditionnels ont toujours un impact important sur la vie des consommateurs mauriciens. Des nouveaux touchpoints comme le supermarch\u00e9 et les centres commerciaux influencent \u00e9galement les consommateurs. Le logiciel d\u00e9velopp\u00e9 par Analysis Kantar, Media Plan est un outil disponible en ligne et unique, permettant d&rsquo;optimiser vos campagnes budg\u00e9taires, en fonction des insights de votre cible et des touchpoints.<\/p>\n<div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_gradient_top_color:#000000;--button_gradient_bottom_color:#000000;--button_gradient_top_color_hover:#686868;--button_gradient_bottom_color_hover:#686868;\" target=\"_self\" href=\"#\" data-toggle=\"modal\" data-target=\".fusion-modal.demo_media_plan\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">DEMANDEZ UN D\u00c9MO<\/span><\/a><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-e181868efcc4e7f32 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_e181868efcc4e7f32\"><a aria-expanded=\"false\" aria-controls=\"e181868efcc4e7f32\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-10372-1\" data-target=\"#e181868efcc4e7f32\" href=\"#e181868efcc4e7f32\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">AUDIENCE TRACKER<\/span><\/a><\/h4><\/div><div id=\"e181868efcc4e7f32\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_e181868efcc4e7f32\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<div style=\"margin-top: 10px; margin-bottom: 40px;\">\n<p>Analysis Kantar Audience Tracker permet de suivre les interactions de votre cible en fonction des m\u00e9dias (jour et heure) et d&rsquo;observer l&rsquo;\u00e9volution des diff\u00e9rents touchpoints et de leurs audiences. Obtenez les informations cl\u00e9s sur votre cible en se basant sur les indicateurs suivants : genre, \u00e2ge, r\u00e9gion et cat\u00e9gorie socio-\u00e9conomique.<\/p>\n<div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_gradient_top_color:#000000;--button_gradient_bottom_color:#000000;--button_gradient_top_color_hover:#686868;--button_gradient_bottom_color_hover:#686868;\" target=\"_self\" href=\"#\" data-toggle=\"modal\" data-target=\".fusion-modal.demo_audience_tracker\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">DEMANDEZ UNE D\u00c9MO<\/span><\/a><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-9830f727c2626eb27 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_9830f727c2626eb27\"><a aria-expanded=\"false\" aria-controls=\"9830f727c2626eb27\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-10372-1\" data-target=\"#9830f727c2626eb27\" href=\"#9830f727c2626eb27\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">SHARE OF VOICE<\/span><\/a><\/h4><\/div><div id=\"9830f727c2626eb27\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_9830f727c2626eb27\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<div style=\"margin-top: 10px; margin-bottom: 40px;\">\n<p>Le Share of Voice de Analysis Kantar est un outil vous permettant de suivre continuellement les d\u00e9penses publicitaires sur la t\u00e9l\u00e9, radio, presse et panneaux d&rsquo;affichage. Ces donn\u00e9es sont disponibles sur un rapport interactif en ligne. Cet outil vous permet de conna\u00eetre les placements publicitaires de la comp\u00e9tition et leurs montants d&rsquo;investissement.<\/p>\n<div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"#footer_contact\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">EN SAVOIR PLUS<\/span><\/a><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-d77691ffc24dea124 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_d77691ffc24dea124\"><a aria-expanded=\"false\" aria-controls=\"d77691ffc24dea124\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-10372-1\" data-target=\"#d77691ffc24dea124\" href=\"#d77691ffc24dea124\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">AD IMPACT<\/span><\/a><\/h4><\/div><div id=\"d77691ffc24dea124\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_d77691ffc24dea124\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<div style=\"margin-top: 10px; margin-bottom: 40px;\">\n<p>L&rsquo;\u00e9tude de \u00ab\u00a0Ad Impact\u00a0\u00bb mesure les indicateurs cl\u00e9s de la notori\u00e9t\u00e9 de la marque et analyse l&rsquo;\u00e9cart entre ceux qui voient la publicit\u00e9 et ceux qui ne le voient pas afin de mesurer les effets de l&rsquo;exposition publicitaire. L&rsquo;objectif est de permettre aux clients de r\u00e9\u00e9valuer leurs strat\u00e9gies m\u00e9dias et de comprendre comment l&rsquo;audience r\u00e9agit face aux outils m\u00e9dias utilis\u00e9s, \u00e0 l&rsquo;aspect cr\u00e9atif\/design et du placement publicitaire.<\/p>\n<div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"#footer_contact\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">CONTACTEZ-NOUS<\/span><\/a><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-modal modal fade modal-1 demo_media_plan\" tabindex=\"-1\" role=\"dialog\" aria-labelledby=\"modal-heading-1\" aria-hidden=\"true\" style=\"--awb-border-color:#ebebeb;--awb-background:#f6f6f6;\"><div class=\"modal-dialog modal-lg\" role=\"document\"><div class=\"modal-content fusion-modal-content\"><div class=\"modal-header\"><button class=\"close\" type=\"button\" data-dismiss=\"modal\" aria-hidden=\"true\" aria-label=\"Close\">&times;<\/button><h3 class=\"modal-title\" id=\"modal-heading-1\" data-dismiss=\"modal\" aria-hidden=\"true\">Demandez une d\u00e9mo<\/h3><\/div><div class=\"modal-body fusion-clearfix\">\n<p>&lt;iframe frameborder=\u00a0\u00bb0&Prime; style=\u00a0\u00bbheight:500px;width:99%;border:none;\u00a0\u00bb src=&rsquo;https:\/\/forms.zohopublic.com\/analysishouse\/form\/KantarMediaPlanner\/formperma\/63UB5FQXjxbR5kpoKXZrJGaJgkR_hUIPmjORPH16qLQ&rsquo;&gt;&lt;\/iframe&gt;<\/p>\n<\/div><\/div><\/div><\/div><div class=\"fusion-modal modal fade modal-2 demo_audience_tracker\" tabindex=\"-1\" role=\"dialog\" aria-labelledby=\"modal-heading-2\" aria-hidden=\"true\" style=\"--awb-border-color:#ebebeb;--awb-background:#f6f6f6;\"><div class=\"modal-dialog modal-lg\" role=\"document\"><div class=\"modal-content fusion-modal-content\"><div class=\"modal-header\"><button class=\"close\" type=\"button\" data-dismiss=\"modal\" aria-hidden=\"true\" aria-label=\"Close\">&times;<\/button><h3 class=\"modal-title\" id=\"modal-heading-2\" data-dismiss=\"modal\" aria-hidden=\"true\">Demandez une d\u00e9mo<\/h3><\/div><div class=\"modal-body fusion-clearfix\">\n<p>&lt;iframe frameborder=\u00a0\u00bb0&Prime; style=\u00a0\u00bbheight:500px;width:99%;border:none;\u00a0\u00bb src=&rsquo;https:\/\/forms.zohopublic.com\/analysishouse\/form\/KantarMediaPlanner\/formperma\/63UB5FQXjxbR5kpoKXZrJGaJgkR_hUIPmjORPH16qLQ&rsquo;&gt;&lt;\/iframe&gt;<\/p>\n<\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:21px;--awb-background-color:#e8e8e8;--awb-flex-wrap:wrap;\" id=\"footer_contact\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first\" style=\"--awb-bg-size:cover;width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% + 4% ) * 0.16666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-two-third\" style=\"--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% + 4% ) * 0.66666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:20px;--awb-margin-bottom:40px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:0px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:28;line-height:1.36;\"><p style=\"text-align: center;\">Pour en savoir plus, contactez-nous.<\/p><\/h4><\/div><iframe frameborder=\"0\" style=\"height:500px;width:99%;border:none;\" data-src='https:\/\/forms.zohopublic.com\/analysishouse\/form\/KantarOverallInfoRequest\/formperma\/IY-eD_izR-i4C2ggXzloyfJqxOqV47VVe_MCnxsD6kg' src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><iframe frameborder=\"0\" style=\"height:500px;width:99%;border:none;\" data-src='https:\/\/forms.zohopublic.com\/analysishouse\/form\/KantarDemandedinformationRequestofinformation\/formperma\/SdCb4TMw1_huLAhUlFkYRRUNhHWEp2pRfZKn1ZU2arw' src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-last\" style=\"--awb-bg-size:cover;width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% + 4% ) * 0.16666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-10372","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/pages\/10372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/comments?post=10372"}],"version-history":[{"count":5,"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/pages\/10372\/revisions"}],"predecessor-version":[{"id":23740,"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/pages\/10372\/revisions\/23740"}],"wp:attachment":[{"href":"https:\/\/www.analysis.ms\/fr\/wp-json\/wp\/v2\/media?parent=10372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}